Excellent Blog post, short elegant, poignant, pithy, perhaps even snarky.
If you read his post, note his question about portrayal of religious figures and the question of appropriateness in advertising.
I also like his illustration of Tech support that was truly Zen (snippet):
"No, seriously, I really need to get in here and check my payment status."
"Your suffering comes from your desire for a state of logged-in-ness, but all binary distinctions are illusion; in reality there is no difference between logged in and logged out."