The Ars article "TuneCore: first iTunes Match royalties are "magic money" out of "thin air"" is well worth reading.
It seems similar to me to the PLR (Public Lending Right payments) that authors get for books in public libraries. See PLR's link here for more information.
You might also find this post on Cliff's Ebook Review Corner, my book review blog, about Jerry Pournell's thoughts on Ebooks interesting.
Pournell has been writing fiction and non fiction for a long time! He has had several NYT Bestsellers, and used to have a regular column in Byte Magazine.
Much of the research I do, is looking for how things have been done in different times and places, lot of times you can find that a brilliant idea you have, has been thought of before, and even implemented.
So you can look at that, and see if that idea will really work or not. Or sometimes, you will be able to spot things that could be done better, when you start, that would not be practical to change once you were in the middle.
Like kayaking a rive, you might decide to portage around a really bad spot, if you knew it was there ahead of time, but can be way to late to do more than your best to survive it, if you see it just a few meters away, while your in the river!
I think software, book, movie, & etc publishers could learn a lot looking around to see how things actually can and do work.
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