I think this could be real useful at events, basically it is a high end case for iPhone, with interchangeable lenses that snap into the case over the existing camera lens. The lenses are stored in the metal tube that also funtions as a tripod mount.
Not as good as purpose built camera, but easier to tweet, blog, or email the picutres or video directly from the phone. For more information http://www.iprolens.com/about.php
Also, if you weren't aware you can watch Twitch streams on iPad & iPhones with free app from twitchtv I have used this on my girlfriend's iPad, it works fine, though not as good of picture as my Blackberry Playbook tablet.
An iPhone can be useful even if your at an event, so you can watch one stream via smartphone while viewing another in person.
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