http://arstechnica.com/gaming/2013/03/ea-not-altering-return-policy-for-furious-simcity-buyers/
I can understand why they don't want to refund digital purchases, but think if that is their stand, then they really should be offering something to make up for the frustration.
Call it Customer Service or Public Relations, also what I have done many times myself in Customer Service situations.
Also had the pleasure of receiving that level of customer service a few times, tend to stick with businesses that provide that level of service, since they usually don't mess up very often (ie they are reliable) and if something goes wrong, I know they will take care of me.
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